Join Donovan Neale-May, Executive Director of the CMO Council and five senior marketers as they offer unique insights into what's shaping and influencing marketing performance measurement (MPM), as well as the contributions and outcomes that MPM offers at a strategic business level. Experiences are drawn from companies that are leading the way in delivering solutions that provide greater marketing predictability, operational visibility, campaign tracking, functional accountability and allocation of resources. A review of the upcoming MPM task force report, which is assigned to creating a formal MPM model and framework for the technology industry, is also included.

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