As a marketer, one of your biggest challenges is engaging your prospects and customers online. But finding the strategies and tactics that effectively accomplish that goal are anything but easy. In this program, Peter Kim, Senior Analyst at Forrester Research, and two veteran marketers discuss strategies for how to present content at each stage of interaction, along with the best practices and tactics for using rich media. In addition to learning how, why and when to use video on your web site, you'll learn how to implement it in a way that positively reflects and protects your company's brand.
AccelaCast is a "next generation" suite of platform, production, and optional promotional management services that bring interactive communications to whole a new level. Unlike other platforms, the AccelaCast navigation and context features are built to behave like a well-designed web site, encouraging exploration and interaction with program content to reinforce your message.
Join CEO Bill Reinstein and watch, listen and learn about the most innovative webcast platform available today.
Although widely used, not all webcasts offer a satisfactory viewer experience. This paper discusses strategies for how to construct a superior Webcast that avoids technical roadblocks, is easy to navigate and more inviting to watch.
Good web response management techniques are essential for building relationships with new visitors to your web site, especially if you want to optimize your site as a sales channel. These tips and best practices can be used as a checklist when creating forms, or as a guide for evaluating tools to manage your online registration processes, from the point of creation and data collection, all the way through to the distribution of clean records to one, or many oints of contact.
Iron Mountain Digital used rich media technology to deliver long form communications that significantly increased interaction with their content and exposure to their brand. In this case study, you'll learn how they integrated traditional banner advertising with video to achieve a CTR of 3.0% and an average view times of 4 minutes. If you want to utilize rich media to engage customers more effectively, download this case study now.
Telephony: Online Publisher Growth Strategies: A case study for increasing banner yield 10X
Read this case study developed with IT publisher TechTarget, to discover how they successfully used rich media to generate interest in editorial and vendor content throughout their entire network of sites, while achieving a 4.4% click through rate and an average view time of over 2 minutes. That’s 10 times the industry average for rich media banner ads! If you are seeking new ways to utilize your banner inventory to engage site visitors and to increase yield, download this real-world case history now.
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